Primeur is a user friendly, concentrated, alkaline cleaning liquid for the daily cleaning of water-based inks, used in cardboard and label printing.


  • Primeur is formulated as a universal cleaning chemical for the cleaning of printing equipment and the surrounding floors.
  • It is especially suitable for removing water-based inks from polymer printing plates.
  • Additional applications include the cleaning of rotogravure cylinders, Anilox rollers and associated printing tools.


  • Primeur is 100% biodegradable, is not flammable, non-toxic and does not affect the performance of oil/water separators.
  • Primeur is non-corrosive and is safe as a universal cleaning chemical for both equipment and the user.


The concentrate chemical can be diluted 1:9 with water, making it very economical to use.

Primeur can be applied manually or as shown in the attached schematic drawings.

After application of Primeur and when the cleaning process is completed, the cleaned parts and surfaces must be rinsed with water.


It is recommended that the surfaces to be cleaned or treated should initially be tested with a small amount of the selected chemical in a non-critical area, to determine if any adverse reaction takes place.


Refer appropriate MSDS before handling and use.

HS-Code : 34021200

Packaging :
  • 5 Ltrs
  • 10 Ltrs
  • 25 Ltrs
  • 210 Ltrs
  • 1000 Ltrs

WVT Industries is a specialist chemical manufacturer and any directions for the use and application of its chemicals are provided in good faith. This information is based on experience and research but is not intended to be a definitive statement for the use of the chemical or to be taken as complete process advice. While the company, its management and employees will share what knowledge they have and make recommendations, this information can never give rise to liability or consequential damage from third parties. Any information provided regarding the chemical does not exempt the customer from examining the product and its directions for use to determine the suitability themselves for its intended purpose.